The European benchmark for natural beauty
The European Natural Beauty Awards exist to help consumers and professionals identify quality natural beauty products they can trust, while rewarding brands that meet the highest standards of formulation, sustainability, and transparency.
Products evaluated · 2025
Countries represented
Jury members
days testing period
350+ brands selected by the jury
A rigorous, transparent evaluation process.
INCI REVIEW
Only products formulated with a minimum of 99% natural origin ingredients are eligible for selection. On average, over 80% of brands don't pass this first filter.
90-Day Testing
Eligible products are tested for 90 days in real-life conditions by a minimum of 24 independent jury members across Europe, ensuring diverse and unbiased evaluations..
The Jury
100 independent jurors from 35 countries score the product using the ENBA published & transparent criteria, combining the perspectives of industry and sustainaibility experts, certification bodies, retailers, media and consumers represented by European stars.
Excellence Label
Products scoring a minimum of 4/5 across the evaluation process are granted the ENBA Excellence Label, that recognises verified performance, natural formulation integrity, and compliance with the highest cosmetics formulation standards.
2025 Excellence List
Discover the products that made the 2025 selection.
Discover the cosmetics, supplements, and beauty tools evaluated as best in the European Natural Beauty Awards 2025.
See the selection →The Jury
Independent Evaluation Panel.
Raw Ingredient of the Year
Introduce your innovative ingredient to the industry.
Recognising innovative, certified natural ingredients that offer effective, sustainable alternatives to synthetics — presented to key stakeholders at the ceremony in Paris.
Nominate your ingredient →
INTERESTED IN THE LATEST NATURAL BEAUTY INSIGHTS?
Tell us who you are, and we’ll send you the insights that actually matter to your work.
European Natural Beauty Awards 2026 Copyright